AEG, since 1994, part of the world-wide group of household appliances manufacturers Electrolux AB (headquartered in Stockholm), continues to develop its leading position in the home appliances market. Two years ago, Electrolux launched a new strategy for the development of the brand AEG, clearly expressed in the slogan "perfection of forms and functions." Electrolux uses this slogan to promote its best German brand, focused on consumers with high demands on functionality and quality.
AEG became part of Germany's industrial culture. The cornerstone of the German brands was laid by the Berlin engineer Emil Ruterau, who in 1883 bought a license for the production of Edison's lamp and created the Deutsche Edison Gesellschaft (DEG) (German company Edison) in Berlin. The first electrical work was done in Berlin in 1885 and in 1887 and The company was renamed the 'Allgemeine Electricitts Gesellschaft' (AEG) (General Electric Company). Two years later, at the Berlin exhibition devoted to the prevention of accidents, AEG introduced the first household appliances: irons, kettles, cooking pots and curling irons. The company laid the groundwork for the development of household appliances and, in the future, constantly strengthened its influence on the German market of household appliances. Vacuum cleaners such as "Dandy" and its follower "Vampire", heaters, refrigerators, electric stoves and washing machines have become revolutionary innovations of daily life.
Since then, AEG has been continuously improving its technological profile and creating innovative products that define industry standards in the field of form and functionality. AEG appliances were always one step ahead of their time and embodied German culture, and concepts such as "corporate identity" began to be used long before becoming common. At the turn of the century, AEG became the first company to appoint actor and architect Peter Behrens to the post of industrial designer. For a long time, Behrens determined the general form of AEG production. To date, the well-known and popular AEG brand stands for timeless, functional and convenient design, which continues to receive awards and prizes (for example, the F-Design-Award). Till 1994 brand AEG on household appliances belongs to Electrolux - the world's leading manufacturer of household appliances.
Milestones:
1883 - Acquisition by Emile Rathenau of a patent for the invention of Edison for Germany and the founding of the German Edison Company (DEG)
1887 - Renaming DEG to General Electric (AEG)
1889 - The first presentation of small household appliances at the World Exhibition
1907 - AEG hires architect and designer Peter Behrens as an industrial designer
1910 - Large-scale test of the first AEG electric cooker in Berlin.
1911 - First refrigerator and ice maker
1913 - Vacuum cleaner "Dandy"
1922 - Institution of AEG in Nuremberg
1950 - The beginning of the production of refrigerators in Kassel
1951 - AEG starts production of small washing machines for apartments. Household washing machine simplified washing for the general public. The car became a profitable business for the company.
1952 - The first built-in refrigerator is on the market.
1958 - The first fully automatic Lavamat washing machine AEG
1961 - The production of electric refrigerators was transferred to Rothenburg ob der Tauber, in two years the production of plates began, and since 1965 the manufacture of vacuum cleaners.
1961 - First dishwasher "Favorit"
1963 - First built-in freezer
1964 - The first drum dryer
1976 - First washing machine with energy saving program
1977 - First fully electric cooker
1986 - Presentation of "Lavamat" - the first washing machine with a program for reducing consumption of detergent
1987 - First induction fireplace
1997 - First drying with heat pump
1998 - First washing machine with water consumption less than 40 liters
2001 - Built in ovens with fully remote guides
2002 - A new generation of washing machines for washing more than 6 kg of laundry. New vacuum system "System Pro" with a wide range of accessories
2003 - LAVALOGIC The first washing machine with navigation display and demo program. Four memory modes, a new program of "underwear."
2003 - Wide modernization of AEG: a completely new generation of household appliances is entering the market under the new slogan "Perfection of forms and functions", which, together with the title "New Classic" reflects the classic characteristics of the brand, such as modern aesthetics, quality materials, precise performance and permanent Emphasis on functionality and ergonomics.