ELECTROLUX Brand History
Traditionally it is believed that the company begins its history in 1901. Then in Stockholm a company was formed, called Lux. And it specialized in the production of kerosene lamps. Then there were some mergers, renames. And already in 1919 the world-famous company Electrolux appeared.
Already in 1912 the company literally broke into the market of Europe. Since this year, the production of vacuum cleaners of Lux 1. Lux 1, which was unique at the time, began to be the first vacuum cleaner in Europe, which was very convenient and easy to use in everyday use.
Then followed the next absorption and merger. And in 1925 Elektrolux starts production of "D" (D-fridge), which became the first absorption refrigerator. This refrigerator was developed in 1922 by Baltazar von Platen and Carl Munters. Of course, in the new refrigerator there were no modern compressors. However, it was incredibly convenient for the time to store products in everyday life. In 1930, the built-in refrigerator was born.
1920-30s is the period of active growth of Electrolux. In the US, France, England and Germany, the company's factories are starting to operate.
The Second World War, of course, stopped growth. And some factories were forced to work for military purposes.
However, already in 1944 the company purchased the enterprise Bohus Mekaniska Verkstads. The production of washing machines begins.
In the late fifties, the names of the group of companies and their writing were finally approved, so we see it now.
The Electrolux Group starts acquiring some manufacturers of household appliances from Europe, Italy and America.
Production of air conditioners begins. The products of this brand managed to re-integrate not only the highest quality, but also the price. The main feature of air conditioners is a compact size, stylish design and a huge number of additional functions.
In addition, Electrolux produces such a design of split systems, which allow you to select the color of the indoor unit. This is provided by the removable panels (blue, red, white).
At the same time, Electrolux conditioners are multifunctional. They provide a variety of necessary modes: ventilation, dehumidification, heating, cooling, ventilation.
Electrolux uses refrigerant R410 A as environmentally safe as the refrigerant. Only the use of the newest and safest freons is one of the principles of producing air conditioners of this brand.
However in the nineties the concern decides to work out a new policy of its work. From now on, the rate will not be applied to a large number of small brands. The main directions are selected: professional equipment, household appliances, garden equipment.
The company is in constant search of original solutions. Particularly reverent employees of the company refer to the design of household appliances. Electrolux tries to take into account the interests of consumers with different taste preferences.
And in 2006 the company received a prestigious award at the Red dot design Award. This competition of manufacturers from all over the world is one of the most popular in the field of design. The international jury appreciated functionality, ergonomics, compliance with all environmental standards and an impeccable level of quality.